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In their advertising, businesses nowadays usually emphasise that

IELTS Academic Writing Task 2 — Cambridge IELTS 16, Test 2

{# No redirect, deliberately: the text above must be the same thing a reader and a crawler get, and the CTA is how a reader crosses into the timed app. #} Write this task and have it marked A band for each of the four criteria, with the reasons — free account required, because every response is marked by AI. Start now

The task

You should spend about 40 minutes on this task.

Write about the following topic:

In their advertising, businesses nowadays usually emphasise that their products are new in some way.

Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

How it is marked

Task Achievement, Coherence and Cohesion, Lexical Resource, and Grammatical Range and Accuracy — the four official IELTS criteria, each with its own band and a written reason. Write at least 250 words.

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